In today's digital age, executives are no longer confined to the boardroom; they are also public figures representing their organizations in the media. A well-crafted executive media persona with media training can enhance your company's image and open doors to new opportunities. Here are 5 Keys to Grow Your Executive Media Persona.
Self-Reflection and Branding: The first step in developing your executive media personality is self-reflection. Consider what values, qualities, and expertise define you as an executive. What message do you want to convey to the public and your industry? This self-awareness will serve as the foundation for your media persona. Develop a clear and consistent personal brand that aligns with your organization's mission and your personal values. Ask yourself two big questions. Who am I now? (What are you known for, your strengths, weaknesses, reputation, and more? Then ask yourself, who do I want to be? Create a picture of who you are in the future and what it will take to create your voice, persona, and message.
Leverage Social Media Platforms: In today's interconnected world, social media is a powerful tool for executives to engage with a broader audience. Choose platforms that resonate with your target audience and industry. For example, LinkedIn is ideal for professional networking, while X (formerly Twitter) provides a platform for sharing timely insights and updates. Regularly post content that showcases your expertise, such as industry trends, thought leadership articles, or personal reflections. As your brand and persona grow, have others manage your social media while maintaining and growing the brand message and image you have created.
Check out this video and learn three more strategies to grow your executive media persona.
3. Content Creation and Sharing: Creating and sharing valuable content is one of the most effective ways to grow your executive media personality. Write articles, blog posts, or whitepapers that showcase your industry expertise and insights. Share these pieces on your personal website, LinkedIn, and other relevant platforms. Regularly contribute to discussions in your field, demonstrating your commitment to staying informed and engaged. Share your expertise and your voice in professional and fun ways.
4. Speak and be seen as a Thought Leader: Establishing yourself as a thought leader in your industry is key to developing your executive media personality. Participate in industry conferences, webinars, and panel discussions. Share your knowledge and insights through speaking engagements and workshops. Building a reputation as an authority in your field will attract media attention and enhance your credibility. Stay in your lane of expertise while carving out a space as a Go-To Expert in your industry. Stay focused.
5. Media Training: To thrive in the media spotlight, consider media training. Media training can help you refine your communication skills, handle interviews effectively, and project confidence and authenticity. It's essential to be prepared for various types of media interactions, from interviews with journalists to public speaking engagements. Remember, cameras will always be on and watch you now. Get proper media training to show your best and shine bright.
Developing and growing your executive media persona is a dynamic process that requires time, effort, and consistency. By defining your brand voice, leveraging social media, participating in thought leadership activities, nurturing relationships, and handling media interactions with poise, you can establish a compelling presence in the public eye. Remember, a well-crafted executive media persona benefits you and enhances your organization's reputation and success. Stay committed to your personal brand, and watch as it opens new doors to opportunities and collaborations. The time, effort, and work will pay off.
Rich “Trigger” Bontrager is the creator and host of How To Rock the Stage Show, airing live each Wednesday night. Rich hosts and produces other shows, live streams, and media events. Entrepreneurs, executives, and speakers hire Rich to unleash their brand authority by learning media-savvy skills that help them shine on camera and stage.
You can reach Trigger at rich@richbontrager.net
Or book a no-cost consultation today. https://bit.ly/Free_Media_Consult