Leading Through
The Lens

Poor lighting creates barriers. It hides your expressions, makes you seem distant, and weakens your message. By investing a little time and effort into your lighting setup, you unlock a deeper level of connection that goes beyond words.

When you’re on video, it’s easy to fall into the trap of delivering data-heavy presentations or updates. You might think that if you just share enough numbers, charts, or bullet points, your message will stick. But the truth is, people remember how you made them feel more than what you said. Data informs the mind, but connection touches the heart.

Studies show up to 70% of communication is non-verbal—and a huge part of that lives right in your face. That’s one reason why you need to properly light your face when you are on camera. Because people want to SEE and FEEL what you are really saying, not just hear the words coming out of your mouth.

For many of us, we were taught that being on camera meant being more formal, more structured, more “on.” But what actually builds trust today is the exact opposite. It’s being more human, more present, more real.